Week of 21 September 2026
Welsh Word of the Week Cymru
[kum-ree]Wales
The name Welsh speakers use for their own country.
Read the whole storyEvery word so far
A word a week, kept somewhere you can find it again.
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Bore da
Everyday[bore-eh dah]
Good morning
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Croeso
Everyday[croy-so]
Welcome
What's printed on the sign at the Welsh border.
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Cwtch
Emotional[kutch]
A hug that means more than a hug
Carries a sense of safety and home that "cuddle" doesn't quite reach. Common in both Welsh and Welsh-English speech.
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Cymru
This week[kum-ree]
Wales
The name Welsh speakers use for their own country.
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Cynefin
Place[kuh-nev-in]
The deep, instinctive sense of belonging to a place
More than "habitat". It is the landscape, people and customs that make somewhere feel like home.
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Gwlad
Place[goo-lahd]
Land, country
The word repeated in the national anthem: "Gwlad, gwlad."
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Hiraeth
Emotional[heer-eyeth]
A longing for a home, or a time, you can't quite return to
The word the brand is named for. Broader than homesickness, with grief, nostalgia and longing folded into one.
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Hwyl
Emotional[hoo-il]
Stirring feeling, fervour, spirit
Also doubles as "goodbye" and "fun", a properly multi-purpose word.